Everyone Is Awesome: Here’s Lego’s First Queer Set

In the “spraying room” at Lego HQ, tiny figurines are layered with bright, glossy paint before being placed on a rainbow-esque arch. The result, a waterfall of colour with 11 brand new minifigures striding purposefully towards an imagined brighter future, is the Danish toymaker’s inaugural LGBTQIA+ set, titled Everyone Is Awesome.
The colours of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community.
In all but one case no specific gender has been assigned to the figures, who are intended to “express individuality, while remaining ambiguous”.
The exception, a purple minifigure with a highly stylised beehive wig, “is a clear nod to all the fabulous drag queens out there”, said the designer, Matthew Ashton, who initially created the set for his own desk.
“I’d moved offices, so wanted to make the space feel like home with something that reflected me and the LGBTQIA+ community I’m so proud to be a part of,” Ashton said.

Matthew Ashton presents the extended LEGO rainbow flag. (Photo: Lego via USA Today)
I think the fact that LEGO is embracing the LGBTQA community is great. I am not sure if this set is really made for kid’s playing, though. That being said, I am sure creative kids will put the queer figures into use.
Moreover, Ashton – who is gay – makes one important point to USA Today, which tells me this set will have an positive effect outside the playground. Ashton argues that f he had been given a set like this while growing up, it would have been such a relief to know that somebody had his back:
“To know that I had somebody there to say ‘I love you, I believe in you. I’ll always be here for you.’“
Yesssss!










